BENGALURU’S NEW CITY ANTHEM
Context: Bengaluru’s ‘anthem’ titled Jotheyagi, which means ‘together’, was released online by Bruhat Bengaluru Mahanagara Palike (BBMP) Commissioner BH Anil Kumar.
ABOUT TO ANTHEM
- The initiative is part of the city’s bid to get a good ranking in the national Swachh Survekshan, conducted by the Ministry of Housing and Urban Affairs.
- The three-minute bilingual song, in Kannada and English, has been written by Rashmi Nayak and composed by Saachin Raj Chelory.
- While singer Lucky Ali leads the male vocals supported by the music director, the woman singer is the lyricist herself.
- The visuals include a bird’s eye view of the city’s iconic buildings, flyovers and locations, juxtaposed with footages of pourakarmikas, young social workers, BBMP officials, and citizens striving to keep the city clean.
- While the Kannada lyrics indicate a call for action to citizens to maintain cleanliness, the song also mentions that the ultimate goal is to make the city ‘heavenly’ to live in.
- This initiative will help to inform, educate, and create awareness and to bring about a change in public attitude
- Messages in English and Kannada are being delivered through social media, covering topics such as garbage segregation, usage of public urinals, approaches to waste disposal and keeping public places clean.
- Videos, digital films, graphics, photographs, audio tracks are used to communicate.
- As Bengaluru is a global city with deep social media networks and internet-savvy public, the BBMP hopes that the 1.3 crore citizens would take the survey to ensure the city gets a favourable ranking.
- Drives online and offline were held around the recent India-Australia ODI cricket match on January 19.